Sarah Polech: Staff Writer/ Lady Person Extraordinaire
The embodiment of futuristic technology has left our generation craving Apple. The masterpiece of Steve Jobs has left millions upon millions of us waiting for the new iPod or iPhone to come to stores. However, recently their marketing has been set for an age group slightly younger than what has been commonality in the past.
Apple’s newest creation, the iTouch for kids, has been designed for elementary school kids to be able to learn how to use technology which will be adapted into their everyday lives once they are older. New apps consist of math questions, vocabulary lists, and a volume of children’s stories to increase their literacy. This would seem ideal for parents, increasing their child’s potential within learning what they are working on at school while they are at home, while learning to use the gadgets most common to our technological world.
“I would make this investment in my son’s life if they weren’t calling it the iTouch Kids,” shrieked Patricia Wilkinson, mother of three. This is clearly a dilemma for parents everywhere.
“Why would I let my fourth grader walk around with an iTouch Kids in her hands?” inquires Cortland teacher Matthew Christopher. “This is a disgrace to the Apple name. To think an entire company would launch a product under this name is despicable.”
However, not everyone feels that the company is in the wrong, but rather the parents who are allowing this sort of thing to be marketed.
“Living in a society where children are given technology so readily, you would think parents would be more understanding. If you feel the need for your third grader to be able to call up his homeboys any time of the day, then that is your own flaw as a parent,” claims Cortland resident Bathilda Cornnup. “My child can earn his own money when he’s older and save up for his phone in his teen years. To think there are parents out there who are allowing their kids to be exposed to the ‘Molester Mike’ mentality so early deserve what they get. They are contributing too negatively to society.”
I wonder what Mike would say about this?
“Quite frankly, iTouch Kids is one of Apple’s cleverer marketing ploys over the past few years. Sure, there was the cut from iFeminine Products to just iPads, but you have to draw the line somewhere,” explained Mike Rinaldo. “And I’m not a molester; I peed near a playground and just can’t go within five hundred feet of a school anymore. That’s not just in the movies, you know.”