The Potato

Ryan O’Callaghan: Editor-in-Chief / Pretty Person

“What makes The Voice better than any other singing competition is that it doesn’t judge based on looks. We hear a voice before anything else,” says Voice mentor Adam Levine.

Some call the show’s concept a gimmick, but the ratings show that The Voice is doing incredibly well in its second season. And the execs at NBC want that to continue.

“Fox has two singing competitions between Idol and X-Factor. Why can’t NBC?” said Mark Burnett, executive producer of The Voice.

Burnett is planning to take on a new project in the fall to rival Fox’s X-Factor. “The Look,” said Burnett, “is not about finding the best sounding singer. That can come; we have the technology. What we need is a look.”

The Look, like The Voice, will have four mentors that are popular in the current recording industry. But what makes it different is that the mentors will wear sound proof head-sets. And only when they decide they like “the look” can they remove the head-sets to get them on the team.

NBC has revealed that Ke$ha has signed on to be a mentor for the premier of the new series.

“I’m excited to be part of such an important new show,” said Ke$ha. “Too many of these singing competitions focus on the vocals. What they don’t realize is that in the end you need to look good or have a great visual gimmick. Auto-tune was invented for a reason.”

NBC hasn’t revealed any other mentors yet, but a source close to Mark Burnett revealed a list of potential candidates that included Will-I-am, Lady Gaga, Kanye West, Cher, T-Pain, and Britney Spears.

Look out for The Look this fall.